Naming, mark, voice and the system that holds them together - built to survive a hundred applications you haven't thought of yet.
strategy · mark · guidelines01 - Why "North"
The name that stuck.
Two of us started this studio through winter, running on strong coffee and stubbornness, trying to keep a small design practice alive at the top of a map most clients had to zoom in to find. "Caffeine" was the fuel. "North" was the direction - both the place and the standard we held the work to. The name stuck before the studio had a second client.
We're still small on purpose - two designers, one studio floor, a client list short enough that everyone on it gets the same attention the first one did.
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